bet365 Becomes First Sports Betting Sponsor of UEFA Champions League | Historic Partnership
bet365 has made history by becoming the first-ever sports betting brand to sponsor the UEFA Champions League. This groundbreaking three-year partnership, starting from the 2024/25 season, promises to elevate the fan experience with exclusive access, immersive activations, and a massive ticket giveaway for some of the biggest matches in European football.
- Historic First: bet365 becomes the first sports betting brand to sponsor the UEFA Champions League.
- Three-Year Deal: Covers 2024/25 to 2026/27, featuring brand exposure on LED boards, media backdrops, and digital channels.
- Fan Engagement: Launching with a massive ticket giveaway, offering thousands of fans access to top UEFA Champions League matches.
- Statements:
- UEFA: Welcomes bet365, emphasizing the partnership’s role in enhancing fan experience and supporting sport integrity.
- bet365: Celebrates joining the Champions League, committed to delivering unique football experiences.
Get ready for immersive experiences and exclusive access to UEFA Champions League games with bet365!